3 QUESTIONS TO MASTER

Public speaking isn’t just about having something to say, it’s about connecting with your audience in a meaningful way. Before you step onto the stage, consider these three key questions that every effective speaker needs to answer:

Who are you? This isn’t about existential exploration, but establishing your credibility and relatability. Are you an industry leader, a champion of a cause, or someone with a captivating story? Share your background and achievements, but remember, authenticity goes beyond accomplishments. Let your personality shine through and show your audience who they’re listening to.

Now that we’ve broken the ice reviewing your accomplishments, aside from those accomplishments, who are you? No need to explore your existence or essence here. But if you want an audience to come along for the ride, you can’t leave it up to them to figure out who you are.

If you don’t have a clear vision of yourself, don’t know the value of what you’re bringing to an audience, and can’t give a good reason why they should be listening to you, stick to talking in your sleep because public speaking probably isn’t in your DNA.

What do you need to tell me? Notice I used the word need. There’s a big difference between something you want to tell me and something you need to tell me. What you want to tell me is a desire. What you need to tell me is a passion. And the audience can tell the difference.

This isn’t just about information, it’s about value. Go beyond “what you have to say” and focus on “what your audience needs to hear.” What unique perspective can you offer? Will you spark motivation, provide actionable advice, or share valuable insights? Showcase the purpose and importance of your message.

The only wrong answer here is not to have an answer, which brings us to the big one. Why should an audience listen to you? Why should they care about what you have to say? If you need help with this one, my advice is to not give up your day job.

Why should I care? This is the ultimate test. Why should the audience invest their time and attention in you? Explain how your message will benefit them. Will they learn something new, gain a fresh perspective, or be inspired to take action? Clearly articulate the value proposition of your speech and grab their interest.

Three simple questions that require three not so simple answers: Who are you, what do you need to tell me, and why should I care?

Remember, these aren’t simple fill-in-the-blank questions. Take time to reflect, craft your responses, and you’ll be well on your way to becoming a captivating speaker who leaves a lasting impression.

Don’t have a clear answer to any of these questions? Public speaking might not be the best platform for your message at this time. Continue to refine your ideas and revisit these questions later when you have a compelling story to share.